Hi! I’m glad you’re here!

My name is Caitlin Critchlow, but my friends call me Cait Critch. I’m a seasoned social content-focused agency professional with experience across various industries, including convenience stores, cookie delivery, home builders, and sports leagues. I shine when it comes to humor, trends and pop culture references, bringing creativity and relevance to every project I take on.

I graduated from Texas Tech University, where I served on the executive board for Alpha Chi Omega and worked in the Athletic Ticket Office. My role managing pairings sparked my love for building relationships and data-driven strategies.

After graduation, I pursued my passion for sports marketing through an internship at the Dallas Sports Commission, where I discovered my love for storytelling. This led me to agency life where I found my niche in content strategy and creation.

Over time, I honed my skills in video editing and storytelling, teaching myself Premiere Pro to create engaging content. Today, I thrive on crafting compelling stories, building communities, and creating content that connects people with brands and products in meaningful ways.