GAS STATION TACOS NEVER TASTED SO GOOD.

Owned and operated by 7-Eleven, Laredo Taco Co. is an authentic Mexican quick-service restaurant with locations in more than 500 Stripes and 7-Eleven convenience stores. It is known for its handmade flour tortillas that are made from scratch daily in-store as well as its fresh salsa bar with a wide selection of salsas and pico de gallo. Tacos and meals include specialties not always seen in quick-serve Mexican restaurants such as authentic beef barbacoa, chorizo, carne asada, carnitas and breakfast tacos made with fresh-cracked eggs.

Time worked on brand: 2019-2023

Responsibilities:

• Created monthly social posts calendars and and presented concepts to client.

• Concepted, post and monitored content.

• Actively managed social account and engaged with local community as a way to increase brad awareness.

• Influencers management

  • Creating concepts, briefs and overall management.

Influencer Work

Managed always-on influencer partnerships including Grampa Orly. A south Texas based influencer with an already established passion for Laredo Taco Company, it was a no brainer to have him collaborate with the brand. From March 2023 - July 2023 Grampa Orly created 4 Reels that accumulated over 2.5 million views.

Key responsibilities:

• Regular communication with influencers

• Prepared monthly briefs to keep influencers on-brand and aligned.

• Approved, managed and engaged with influencer content posted through the Laredo Taco Co. Instagram account.

• Managed payment of influencers.