MADE TO SHARE.
In 1938, Carl H. Lindner Sr. founded a small dairy in Norwood, Ohio, driven by a simple idea: to deliver premium-quality dairy products directly to consumers while cutting out the middleman. This family-run business grew through dedication, hard work, and innovation—introducing cash-and-carry milk in gallons and creating the foundation for United Dairy Farmers.
In 1982, the third generation of the Lindner family expanded this legacy by crafting Homemade Brand premium ice cream. With bold flavors, high-quality ingredients, and crowd favorites like Cookies 'n Cream (one of the first in the industry), Homemade Brand quickly became a standout.
Today, this passion for quality continues, with every tub of ice cream crafted and packed with care, reflecting the Lindner family’s enduring commitment to excellence. Whether it’s a classic or a seasonal favorite, every scoop is a testament to their heritage and craftsmanship.
Time worked on brand: 2019-2023
Responsibilities:
Created social posts concepts and worked with creative team to create a finished product.
Actively managed social account and engaged with local influencers and local businesses social accounts as a way to increase brad awareness.
Traveled to Cincinatti to shoot content in-store and around city.
Managed always-on influencer partnerships along with seasonal influencer campaigns.
Managed a 3 month long summer influencer campaign with local influencers in key markets - Cincinnati, Columbus, Louisville, Lexington and Indianapolis.
During this time, I also oversaw an mommy influencer ice cream party where local Cincinnati bloggers brought their little-ones for an afternoon of ice cream and treats.
Key responsibilities:
Regular communication with influencers
Prepared monthly briefs to keep influencers on-brand and everyone aligned.
Approved, managed and engaged with influencer content posted through the Homemade Brand Instagram account.
Managed payment of influencers
Content was used for brand’s social media along with creating tagged content on Instagram as a way to create buzz and reach primary markets.
